My Story

Hi, I'm Felipe, your Strategic Branding Consultant. My journey in the world of design began in 2005 when I started as a graphic designer at a small print shop in Torrance, California. While I enjoyed working with graphics and logos, I soon realized that many clients were seeking more than just a logo—they wanted help building a brand that truly resonated with their audience.

Through this experience, I discovered that effective branding goes beyond visual elements; it’s about crafting a compelling identity that connects on a deeper level and drives business success. This insight became my mission: to provide businesses with strategic branding solutions that not only enhance their visual presence but also attract the right clients and set them up for long-term growth.

As a consultant, my approach is focused on strategic insight and actionable guidance. I work closely with you to understand the unique essence of your business and translate that into a powerful brand identity. Unlike traditional design services, my role involves leading you through a comprehensive process that combines strategic planning with expert design to achieve meaningful results.

What sets me apart is my commitment to delivering more than just aesthetics. I offer a collaborative, consultative approach that ensures every aspect of your brand strategy aligns with your business goals. I take branding seriously, understanding its impact on your business’s success, and I am dedicated to exceeding your expectations.

If you’re ready to elevate your brand and achieve your strategic goals, I invite you to book a discovery call with me. Let’s work together to create a brand identity that truly reflects the heart and soul of your business and drives impactful results.

My Mission

My mission is to empower small business owners by providing strategic branding consulting that goes beyond aesthetics. I focus on crafting brand identities that resonate deeply with target audiences, drive business growth, and build lasting success.

My Vision

My vision is to be the leading consultant for small businesses seeking to unlock their full potential through strategic branding. I aspire to create a world where every business has a distinct and powerful brand identity that inspires confidence, drives growth, and makes a meaningful impact in their market.